Main Responsibilities
– Writing, adaptation and/or translation into English of editorial and sponsored content
– Research of content ideas, new trends, events, news and writing articles in English
– Creation and development of campaign devices in line with key messages of marketing
campaigns
– Help and support in other marketing department activities
– Achievement of annual targets in terms of audience acquisition, thematic and content
– Definition of digital acquisition strategy: SEO, SEM, PPC
– Definition of editorial strategy for the contact database
– Knowledge of confidentiality rules imposed by GDPR
– Collaborative approach
Required experience
– Ideally 1 years plus experience in a similar position or a relevant degree with experience of Google analytics.
– Perfect command of the English language
– Strong writing skills
– Proficiency in IT tools (Word, Excel, Powerpoint, Outlook) and experience in CMS and CRM
– Knowledge of Google Analytics
– Knowledge of UK target audiences
– Knowledge of new digital and web marketing trends
– Knowledge of the tourism sector is beneficial
– Knowledge of France as a tourist destination is beneficial