The Rank Group Looking for Senior Insight Analyst at Camden Full Time
Company Description
The Rank Group is growing rapidly within both our Venues and Digital businesses. If you’re not sure who we are, you may be more familiar with us through our iconic brands; Mecca Bingo and Grosvenor Casino. We have most recently acquired Stride Gaming, which, together with our existing Digital business, forms Rank Interactive.
We employ circa 8,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer Solutions Hub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function.
We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, which works closely to support our Customer-facing teams.
Job Description
We are looking to expand our Customer Analytics function within our well-established strong data-driven centralised Analytical department. Our mission is to provide insight relative to Marketing, Customer Insights, Safer Gambling and establish a strong culture of data-driven decision making in our organisation’s strategy.
This role will give you the opportunity to grow both your technical and commercial skills by working on an extensive range of projects with different stakeholders.
As a Senior Insight Analyst, you will provide insightful and actionable analyses to support recommendations on commercial decisions, on areas such as acquisition, CRM and loyalty programs, cross-sell strategies, churn and customer behaviour.
Core responsibilities
Interpret the suite of daily, weekly and monthly dashboards to identify key areas for deeper dive analysis, and pro-actively provide insight on underlying trends and drivers
Carry out deep dive analysis on our customers and activity, that give a lens on activity to the lowest level, including geo-demographic and time of day
Utilise customer segmentation to improve understanding of our customer base, and how best to serve their needs
Champion customer centricity throughout the business, driving a commercial and ROI approach to campaigns and activity
Use customer & transactional information to identify opportunities to increase revenue and customer engagement, whilst supporting our safer gambling agenda
Present findings to key stakeholders, and work closely with the team to provide inputs to negotiate strategies to drive performance across the business
Forming close working relationships with relevant stakeholders (Marketing, CRM and commercial teams) to provide proactive analysis and support business decisions
Providing ad hoc analysis for commercial departments and other areas of the business
Qualifications
Demonstrable work experience in a relevant position
Knowledge of SQL and/or one of the following; Python, R, SAS
Knowledge of Data visualisation software, PowerBI preferable
Proven ability to analyse large sets and translate them into insights and actionable business recommendations
Great communication, collaboration, and presentation skills
Passion for learning and keeping abreast of new technologies and data models
Additional Information
To find out more information, follow us over on LinkedIn!
