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Marketing Officer (B2B)
Circa. £27,500 per annum.
Harrogate, North Yorkshire
We offer hybrid working and we are committed to paying the real living wage.
About Us
Yorkshire Cancer Research is the largest independent cancer charity in England. With an ambitious goal of saving 2000 lives a year, it is an exciting time to be joining the charity. Every week in Yorkshire almost 600 people are told they have cancer, by working for Yorkshire Cancer Research you are helping to protect and save these lives.
Yorkshire is big, beautiful and diverse and, as an inclusive employer, our aim is that our workforce reflects the rich diversity of our region. We believe a diverse workforce is central to us achieving our strategic goal of saving more lives in our region. We offer equal opportunities regardless of race, religion or belief, age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, marriage and civil partnerships.
Yorkshire Cancer Research is entering an exciting period in its development. As part of this we are expanding our team at our Head Office and a number of new roles are being created. As such, we are now looking for a Marketing Officer to support our Brand and Relationships team.
The Benefits
We offer all our employees a wide range of benefits including an enhanced contributory pension scheme, 25 days annual leave plus Bank Holidays (increasing to 30 days after 5 years’ service), flexible working arrangements, private medical insurance, enhanced maternity leave, career progression, learning and development, wellbeing initiatives, offices within walking distance of Harrogate train station, free onsite parking and a whole lot more.
We’ve got a strong set of values that inform everything we do and we’re looking for people who are aligned with these. As our Marketing Officer, you will strive for excellence in everything you do, have integrity, champion expertise through improvement and innovation and be a great team player. To find out more about our values and how important they are to us, please visit our website.
The Role
As a Marketing Officer, you will support the Marketing Manager (B2B) and wider marketing team to achieve Yorkshire Cancer Research’s strategic aims by:
- Building brand awareness and helping ensure the Yorkshire Cancer Research brand is accurately and consistently presented at all times.
- Extending the charity’s reach across Yorkshire by helping to deliver marketing plans and activities across a range of marketing channels.
- Working with external partners that the charity funds (e.g. universities, hospitals, local authorities, partner organisations, researchers, GP practices), maximising relevant opportunities to build our brand awareness, reach and generate support for our charity.
- Creating marketing collateral and communications to support the research and services initiatives our charity funds.
Specifically, you will:
- Support the Marketing Manager to deliver the charity’s marketing plan. Working across a range of projects and marketing channels – from offline printed literature through to online and digital marketing – you will help deliver marketing activities to a high standard and ensure our charity’s brand is accurately and consistently presented across all marketing touchpoints.
- Work with external suppliers and agencies to develop creative and communications. This may include copywriters, graphic designers, photographers, videographers. Write the creative brief for these partners, manage quotes and budget and ensure timely and high-quality delivery.
- Work with researchers and service providers as well as NHS Trusts, universities and Local Authorities to provide partnership branding and bespoke creative as needed (e.g. logos, pull up banners, email signatures, presentation templates etc.)
- Lead the development of our patient-facing cancer communications (cancer toolkits – printed and digital / social assets), working with the Yorkshire Cancer Research Insight Team to understand the particular challenges facing people in Yorkshire and creating bespoke collateral to achieve key objectives (e.g. increase cancer screening uptake, drive awareness of signs and symptoms of cancer). This may include, but is not limited to, marketing materials for breast, cervical, bowel, prostate and lung cancer. Work with healthcare experts and project teams to understand how to deliver these materials effectively into healthcare settings (e.g. GP practices) and develop local marketing plans for key geographies within Yorkshire.
About You
To be considered for this role, you will need:
• To be educated to degree level or equivalent, or able to demonstrate relevant equivalent experience in related field.
• Marketing experience gained in a similar role at a similar level.
• Experience of delivering effective marketing projects / campaigns across different channels and of working as part of a team to deliver these.
• Experience of working effectively with external suppliers (including marketing agencies) to procure marketing services / materials / merchandise.
• Excellent collaboration and customer service skills. Able to work effectively as a member of a team to deliver marketing campaigns and activities and to work externally as a representative of the charity.
• To be numerate and able to monitor budgets and track progress towards objectives.
Application
Before applying, please visit our Careers Page to view the full role profile and find out more about working for Yorkshire Cancer Research.
To apply please submit a CV and covering letter outlining your suitability for the role to Claire Wooldridge, Head of People, before 13 November 2022. Please read our privacy notice before applying.
The charity is a responsible and flexible employer. We welcome any discussion for flexible working at interview/offer stage where we will consider an individual’s circumstances against the needs of the charity.
We positively encourage applications from suitably qualified and eligible candidates from all backgrounds. If we can make any reasonable adjustments to support your application please contact us.
